McDonald’s: Their Road From Stealing Health to Stealing Children’s Books
I’m not sure if anyone else’s parents read them Gregory the TerribleEater when they were a kid, but I know my mom did. This book, pictured on the left, is about a billy-goat who initially eats very healthy. He loves fresh fruits, vegetables, and grains. His parents, who are scavengers and eat whatever they can find at the dump, including, but not limited to: car tires, sweaters, tin cans, buttons, and bottle tops, strongly look down on this and encourage their son to eat like them…until he likes and eats EVERYTHING. Then, they decide that his eating healthy eating habits weren’t such a bad idea.
Now, it may be a stretch to say that McDonald’s “stole” this idea, but if you’ve seen their new commercial, everything from the basic idea to how the goat looks reminds me EXACTLY of this book. Yes, the last time I read this book was over 20 years ago, but I’ve got a memory like an elephant, so I don’t think I’m too far off…if i do say so myself…and I do.
Take a look for yourself! I have embedded both Gregory the Terrible Eater (if you’ve never read this book, you should probably listen to this audio copy…it is a classic after all) and the new McDonald’s commercial below: